Press Release: International Choice Modelling Conference coming to Austin

News Release
For Immediate Release
May 5, 2015

What do buying strawberries, picking a route to work, and planning an election campaign have in common? All are topics being addressed at the 2015 International Choice Modelling Conference (ICMC) here in Austin May 10 through 13 at the AT&T Executive Center. Choice modeling is a way to understand and predict the decisions processes that we all follow every day, whether we know it or not. Predicting the decisionmaking behavior of a group is a highly useful tool for public transit agencies looking to attract riders, companies looking to market new products, or just about any organization looking to effect change.

ICMC2015 brings together leading researchers and practitioners from across different areas of study, with presentations looking both at state-of-the-art methodology and innovative real-world applications of choice models. UT Austin’s Center for Transportation Research (CTR) is co-hosting with the Resource Systems Group (RSG), a national consulting firm that provides choice modeling and analytics to inform product and service planning, design and strategy. This pairing of private industry with academia supports the conference’s mission to close the gap between the state of the art and the state of the practice.

The conference co-chairs are Chandra Bhat and Tom Adler. Chandra Bhat, the CTR Director, has made pioneering contributions to the consumer choice modeling field, with his works in the area referenced by the Nobel Laureate, Dan McFadden, in the Laureate’s Nobel article. His choice modeling scholarly contributions are now widely used the world over and cited not only in transportation, but also in many other fields. Tom Adler, another very well-known name in the choice analysis and consumer behavior fields, has more than 35 years of experience in developing and applying advanced models to client challenges. His project work ranges from feasibility studies for large infrastructure development, to marketing strategy studies for Global 100 companies, to detailed planning studies for both public and private sector initiatives.

At the 2015 ICMC, an astonishing 95 papers will be presented within five topic tracks, supplemented by three workshops and a knowledge transfer session. In addition to the rich interactions and networking with the world’s best choice behavior scientists and practitioners, the highlight of the conference will be three keynote speeches provided by world-renowned choice analysis scientists and industry specialists:

  • Keynote 1 (Sunday, May 10): Dr. Kenneth Train, Professor of Econometrics and Public Policy at the University of California, Berkeley: Welfare Analysis when Perceptions Differ from Reality
  • Keynote 2 (Tuesday, May 12): Dr. Wagner Kamakura, Jesse H. Jones Professor of Marketing at the Jones Graduate School of Business, Rice University: Using Voter-Choice Modeling to Plan the Final Campaign in a Two-Stage Election
  • Keynote 3 (Wednesday, May 13): Dr. Fariba Alamdari, Vice President of Marketing for Boeing Commercial Airplanes: Aviation Market Overview

Get the full schedule of events.


For more information, contact Maureen Kelly at 512.232.3128 or

Posted by Maureen Kelly  |  Category : Conference