ICMC2015 Speakers to Help Advance Choice Modeling Field

The fourth annual International Choice Modelling Conference (ICMC) is happening here in Austin May 10 through 13 at the AT&T Executive Center. ICMC2015 brings together leading researchers and practitioners from across different areas of study, with presentations looking both at state-of-the-art methodology and innovative real-world applications of choice models.

CTR is co-hosting with the Resource Systems Group (RSG), a consulting firm that provides a wide range of market research and consulting services for infrastructure and environmental management. This pairing of private industry with academia supports the conference’s mission to close the gap between the state of the art and the state of the practice.

The conference co-chairs are Chandra Bhat and Tom Adler (see their video introducing ICMC 2015 here). Chandra Bhat, the CTR Director, has made pioneering contributions to the consumer choice modeling field, with his works in the area referenced by the Nobel Laureate, Dan McFadden, in the Laureate’s Nobel article. His choice modeling scholarly contributions are now widely used the world over and cited not only in transportation, but also in many other fields. These contributions have been referenced in well-known econometric textbooks and incorporated in standard statistical/econometric software packages. Two of his papers were included in a book compilation of the 46 most influential and innovative scholarly papers in the choice modeling field in the past 60 years. Chandra teaches a discrete choice modeling course at the University of Texas at Austin. Tom Adler, another very well known name in the choice analysis and consumer behavior fields, has more than 35 years of experience in developing and applying advanced models to client challenges. His project work ranges from feasibility studies for large infrastructure development, to marketing strategy studies for Global 100 companies, to detailed planning studies for both public and private sector initiatives. Tom combines strong analytic choice modeling skills with survey design and data collection expertise to address the needs of clients. Tom also has taught courses in consumer choice modeling at Dartmouth College.

At the 2015 ICMC, an astonishing 95 papers will be presented within five topic tracks, supplemented by three workshops and a knowledge transfer session. In addition to the rich interactions and networking with the world’s best choice behavior scientists and practitioners, the highlight of the conference will be three keynote speeches provided by world-renowned choice analysis scientists:

photo of Kenneth TrainProf. Kenneth Train: Professor of Economics at the University of California, Berkeley and Vice President of NERA Economic Consulting

Professor Kenneth Train teaches econometrics and public policy at the University of California, Berkeley, and serves as vice-president for the economics firm NERA, Inc. His book, Discrete Choice Methods with Simulation, is widely used as a textbook for the field. He has published extensively on methodological issues in choice modelling and has applied these methods to examine vehicle demand, energy efficiency programs, water service valuation, recreational travel, telecommunications, and a host of other topics. He is an editor of the Journal of Choice Modelling and the 2002 recipient of the Richard Stone Prize in applied econometrics.

photo of Wagner KamakuraProf. Wagner Kamakura: Jesse H. Jones Professor of Marketing at the Jones Graduate School of Business at Rice University

Wagner A. Kamakura is the Jesse H. Jones Professor of Marketing at the Jones Graduate School of Business, Rice University. Prior to joining the Jones school, Professor Kamakura taught at Duke University, University of Iowa, University of Pittsburgh and Vanderbilt University. Before joining academia, he has worked in market analysis, forecasting and planning at Duratex S.A. and Massey-Ferguson of Brazil. Professor Kamakura holds a PhD in Marketing from the University of Texas at Austin, a Doctor Honoris Causa from Universidad de Granada, a MS in Industrial Engineering from Universidade de São Paulo (Brazil), an EMBA from Fundação Getúlio Vargas (Brazil) and a BS in Mechanical Engineering from Instituto Tecnológico de Aeronáutica – ITA (Brazil). He has co-authored Estratificação Socioeconomica e Consumo no Brasil and Market Segmentation: Conceptual and Methodological Foundations, as well as a hundred articles in leading academic journals in Marketing and other disciplines. His publications received best-paper awards from the International Journal of Research in Marketing, Journal of Marketing Research, and Journal of Retailing, He has served as the Editor of the Journal of Marketing Research, Area Editor of Marketing Science and Associate Editor of the Journal of Consumer Research. He is currently a member of the editorial boards of the International Journal of Research in Marketing, Journal of Business Research, Journal of Marketing Research, Journal of Retailing and Marketing Science. His current research interests are in marketing analytics, consumption and time-use analysis, efficiency analysis, customer relationship management, market segmentation and market structure.

photo of Alamdari FaribaDr. Fariba Alamdari: Vice President of Marketing and Aviation Policy for Boeing Commercial Airplanes

As Vice President of Marketing and Aviation Policy for Boeing, Dr. Fariba Alamdari leads a broad team of experts who support Boeing’s product strategy and sales of aircraft and services. From 2010 to 2013, as vice president of Marketing and Value Analysis, Alamdari was responsible for Commercial Airplanes’ go-to-market strategies in regions around the world, as well as analytics, modeling and simulation in support of sales and product development. Alamdari is an expert in the marketing and economics of the aviation industry, with a specific focus on the strategic implications of airline deregulation. In 2006, she joined Boeing from Cranfield University in the United Kingdom, where she served as chair of the university’s Department of Air Transport, professor of Air Transport Management and Dean of the Faculty of Engineering, Manufacturing and Science. She is a Fellow of the Royal Aeronautical Society and received the Industry Professional Achievement Award from Women of Color in 2011, Professional Practice Recognition Award from the State University of New York – Institute of Technology in 2010 and Sorenson Best Paper Award in 2000. Alamdari received a PhD from Cranfield University on the economic impact of airline deregulation in 1988, a Masters degree in transport economics from Cranfield University and an undergraduate degree in politics and economic studies from Tehran University. Alamdari is on the advisory board of the University of Washington-Bothell and is a visiting professor at Cranfield University.

Find out more and register for ICMC2015.

Posted by Maureen Kelly  |  Category : Events